6 Steps of New Product Introduction – and How a Contract ...

In today's competitive market, the success or failure of an idea is often influenced by its new product introduction (NPI) program (also ... Home Services ContractManufacturing CustomMaterialsConverting DurablePrinting&Coating NewProductIntroductionSupport Applications PrintedIndicators FlexiblePrintedElectronics ElectronicsMaterials WearableSkinTapes&Patches MedicalDeviceComponents MembraneSwitches GraphicOverlays In-MoldDecorating Labels&Decals CohesiveTapes&Supplies About AboutTapecon Industries TapeconIndustrialSolutions TapeconMedicalSolutions MaterialsExpertise Sustainability QualitySystem CaseStudies Testimonials EmailNewsletter Careers Podcast Blog Contact 6StepsofNewProductIntroduction–andHowaContractManufacturingPartnerCanHelp Postedby CaseyCephas|6/1/2011:08AM Tweet Moviesandtelevisionliketoportraythe“Eureka!”moment–whereaninventorcomesupwithabrilliantideaandbecomesanovernightsuccess.Ofcourse,weknowthatinreality,theproductdevelopmentprocessismuchmorecomplicatedandchallenging.  Intoday’scompetitivemarket,thesuccessorfailureofanideaisofteninfluencedbyitsnewproductintroduction(NPI)program(alsocallednewproductdevelopment).Thisencompassesallthestepsthatareplannedandexecutedtodevelop,refine,andbringanewproducttomarket. Therightnewproductintroductionplancandeliveranarrayofbenefits,including: Abetterunderstandingofthemarketandtargetaudience Improvedproductqualityanddurability Loweroveralldevelopmentcost Enhancedriskmanagementplan Quickspeedtomarket Improvedmanufacturability WhyCross-FunctionalNPIisImportant Whileeverycompanyandindustryareunique,onethingthatmostsuccessfulnewproductintroductionprogramshaveincommoniscollaboration.Theresponsibilitiesofbringingaproducttomarketshouldnotfallsolelyononeteamordepartment.Everyonefromproductmanagerstoengineerstoprocurementneedstobeonthesamepageandpullinginthesamedirection. It’salsoimportanttorememberthatnewproductintroductionisn’talwaysalinearpath.Somestepsmaybehappeningconcurrentlyorareinfluencedbyothers–makingcommunicationandteamworkespeciallyimportant. StepsofNPI–AndHowContractManufacturingCanContribute Aspartofacross-functionalnewproductintroductionteam,acontractmanufacturercanprovideimmensevalueatallstagesoftheprocess.  Define:Whatarewetryingtomake?  Designspecificationssupport–Workcloselywithyourinternalteamtoprovidedesignandengineeringconsulting Riskassessment–Includemanufacturinginyourcomprehensiveriskmanagementanalysis Materialspecifications–Basedonyourspecificationsanddesign,materialoptionsandrecommendationscanbeprovided,sourcingfromleadingmaterialsuppliers   Feasibility:Isthispossibleanddoesitmakebusinesssense?  Designformanufacturabilitysupport–Earlyplanningtoscalefromdevelopmenttoproduction Technicalfeasibility–Recommendandtestcustomprintingandconvertingtechniques Optionstesting–Evaluatingmultiplematerialsandcomponentstoidentifytheoptimalversion Develop:Howcanwemakeandrefineit?  Prototyping–Acceleratetestingwithhigh-quality,functionalprototypes,ormultipleversionsinasinglerun Validationplan– EstablishprotocolthatfulfillsbothinternalQAandcompliancerequirements  Validate:Diditwork,andwherecanweimprove? Prototypeanalysis–Evaluateandimproveprototypeuntildesiredoutcomesareachieved Manufacturingprocessvalidation–Testtomakesurethefinalproductionplaniseffectiveandefficient  Implement:Howdowescaleandreleaseittothemarket? First-productionrun–Setupandmanagethepilotlaunchoftheproduct Refinemanufacturing–Fine-tuneprocessesbeforeengaginginfull-scaleproduction  Evaluate:Wasitsuccessfulandwhatcouldwedodifferentlyinthefuture? Reviewprocessperformance –Explorecontinuousimprovementofmanufacturingprocesses Documentationofprocesses–Maintainconsistencyandensureregulatorycompliance Customerfeedback–Workwithinternalteamstorefineproductqualityorrespondtomarketdemands  ChoosingaContractManufacturingPartner Integratingacontractmanufacturerintoyournewproductintroductionprogramcanimproveyourchancesforsuccessbydevelopingahigh-qualityproductwiththerighttimelineandcost.AtTapecon,wehaveaproventrackrecordsupportingOEMswithmaterialsexpertiseandawiderangeofprintingandcustommaterialconvertingcapabilities.  GetStartedwithNewProductIntroductionSupport AtTapecon,wehaveover100yearsofexperiencehelpingcustomerssolvetheircomplexproductchallenges.Learnmoreaboutournewproductintroductionservice. Topics: Manufacturing, NewProductIntroduction WrittenbyCaseyCephas CaseyistheMarketingCoordinatoratTapeconInc. 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