What is B2B Marketing Analytics? | Copify Blog

The key to successful B2B marketing is analysing data and identifying trends, patterns, and opportunities that can help guide decision-making for future ... Search WhatisB2BMarketingAnalyticsandhowdoyougetstarted? VicciNoreiko6minread ThekeytosuccessfulB2Bmarketingisanalysingdataandidentifyingtrends,patterns,andopportunitiesthatcanhelpguidedecision-makingforfuturemarketingcampaignsTherearemanytypesofB2Bmarketinganalyticsouttherethatyoushouldbemonitoring.Handily,therearealsomanysolutionsthatcanhelpyoubycollatingthemetricsforyou,oneofwhichisB2BMarketingAnalytics.ReadontolearnwhatisB2BMarketingAnalyticsandwhetheritisrightforyou. Firstly,whatareB2Bmarketinganalyticsyouneedtomeasure? WhenitcomestomeasuringtheeffectivenessofyourB2Bcontentmarketing,youneedtomakesureyou’retrackingsomeessentialmetricssuchas: Websitetraffic Referralsources Keywords Clientacquisitioncost Conversions Revenueperclient Location,demographicsandjobstatus Engagementasclicks Marketingleadmetricsvssalesleadmetricsvssalesqualilfiedleads Withthatinmind,howcanatoollikeB2BMarketingAnalyticshelp? WhatisB2BMarketingAnalytics? B2BMarketingAnalyticsisapowerfultoolforbusiness-to-business(B2B)marketers.Ithelpscompaniesbetterunderstandtheircustomersandhowtocommunicatewiththemmoreeffectively.B2BMarketingAnalyticsisanappthat’sdesignedspecificallyforB2Bmarketerswhowantthepowerofpredictiveinsightsattheirfingertips–allowingthemtogainuniquedatainsightsintotheperformanceoftheirinboundandoutboundmarketingstrategiesanddevelopmoreeffectivestrategiesinthefutureonthebasisofevidence-based,data-drivendecision-making. It’sanoutoftheboxappwhichmakesiteasyforB2Bmarketerstoextract,record,andanalysedata.TheapphelpsB2BmarketersoptimisetheirmarketingstrategyandprovidesthemwiththeintelligencetomaketherightdecisionsinordertomaximiseROIfrommarketingspend. WhatarethefeaturesoftheB2BMarketingAnalyticsapp? TheB2BMarketingAnalyticsappprovidesvariousfeatureswhichhelpmarketerswiththeireverydaytasks.Thesefeaturesinclude: –Customisabledashboardsthatyoucanusetoviewvariousmetricsandcollatereportsonthesemetrics. –Analysewhatcontenthasbeenmostsuccessfulwithcustomers. –Insightintocompetitorsviakeywordmonitoring. –Instantlyshareinsightswiththerestofyourmarketingteam. –Uncovermarketinginsightsandrecommendationsledbythesoftware’sAI. –Analyseyourdatainseconds,meaninglesstimeisspentongatheringinsightsthatcanbehardtotracktrendsinmanually. –Data-drivendecisionmaking,helpingyouoptimiseyourmarketingstrategyandreachtherightaudience. –ManagemultiplecampaignsonthegousingtheB2BMarketingAnalyticsmobileapp. TheB2BMarketingAnalyticsappbySalesforce-Pardotisflexible,smart,andconnectswiththird-partydata,resultinginamarketingtoolthatcanhouseallofyourmostvitalmarketingdatainonesingle,convenientdashboard. WhatarethethreemaincomponentsofB2BMarketingAnalytics? TheB2BMarketingAnalyticsappiscomprisedofthreedistinctcomponentswhichworksimultaneouslybutseparatelytomakesenseofdatainvariouswaysinordertohelpmarketerstomakethemostoftheirmetrics.Thesecomponentsare: Datasets,whichisthedatathatyourB2BMarketingAppworkswithatitsmostbasic.Thisisthesourcedatathatyourappwillworkwith,andyoucanexploreitanduseitforyourowninsights.CurrentlyavailabledatasetsincludePardotCampaigns,PardotEmails,PardotForms,andmanymore. Lensesarethenextstepup.Lensesprovidearelativelysimplelayerofinsightintothedataprovidedbyanygivendataset.Lensescanbeusedtotrackbroadpatternsandtrendsacrosssingledatasets.TheapppacksinfourstandardlenseswhichincludePipelineDealsandCampaigns. Dashboardsaretheculminationoftheapp’shardwork.Developedusinglenses,dashboardsincludemetrics,charts,andtablesthatpresentthedatainamoreuniformandinsightfulfashion,encompassingmultiplelensesanddatasetsatonce.Theapp’smaindashboardsincludePipelineDashboard,EngagementDashboard,andMarketingManager. Inthisway,dataisstructuredinaclearandeasy-to-useframeworkwithintheB2BMarketingApp.Whilemarketerswillnodoubtspendmostoftheirtimeindashboards,theothercomponentsoftheapparenolessimportant. WhatisB2BMarketingAnalytics’primarypurpose? ThepurposeofB2BMarketingAnalyticsistostreamlineandsimplifytheworkofgatheringandstructuringmarketingdata,freeingupmoretimeforB2Bmarketerstospendongatheringinsightsanddecision-making. UsingB2BMarketingAnalytics,marketerswillbeabletoquicklyandaccuratelyjudgethestrengthsandweaknessesoftheircurrentmarketingcampaigns,comparingthemagainstpre-setKPIsandbestpracticerecommendationsincludedwithintheapp. Fromhere,it’seasytomakeeffectivedecisionsonhowtoadaptandcreatecampaignsthatretainthestrengthsofyourcurrentcampaignwhiledoingawaywiththemistakes.B2BMarketingAnalyticswillevenuseitsAI-poweredanalyticstomakesuggestionsforchangesbasedonthedatayou’vefedintotheapp. HowtogetstartedwithB2BMarketingAnalytics AsaSalesforce-Pardotapp,beforeimplementingtheB2BMarketingAnalyticsappuserswillneedtobesignedupwithaPardotPlusaccountorhigher,whichshouldbeintegratedwithaSalesforceEnterpriseAccountorhigher.UserscanthendownloadtheB2BMarketingAnalyticsapp,whichoffersafreetrialaswellasmultiplesubscriptionplanswithvaryinglevelsoffeatures. Onceyou’vesignedup,setyourmarketinggoalsortargetKPIsbyenteringthemintotheappropriatesectionsinyourprofile,thensimplystartgatheringdata.TheappwillautomaticallymonitoryourcampaignsaswellasgiveyouspecificrecommendationsbasedonyourKPIs. Marketerswillthenbeabletousetheapp’sfeatures,includingtheanalyticsdashboardthatpresentsallcampaigndatainoneplaceforeasyviewingandcomparison.AllofthisinformationisprovidedinsidetheB2BMarketingAnalyticsappforfree,withpremiumsubscriptionsofferingadditionalbenefitssuchasaccesstostatisticsfromFacebookAdsorGoogleAdWords. YoucanreadmoreaboutsettinguptheB2BMarketingAnalyticsappinTheB2BMarketingAnalyticsImplementationGuide. IsB2BMarketingAnalyticsrightforyou? TheB2BMarketingAnalyticsappisaninnovativemarketingappthatcanbeusedtoorganiseandanalysemarketingdata,informingmarketingcampaignswithdata-driveninsightsandmaximisingROI.However,itssuitabilityalldependsontheamountofbudgetandmarketingstaffyouhaveavailableandhowmuchdatayouhavetocompile.Ifyouarejuststartingout,thisprobablyisn’tthemosteconomicalsolutionforyou. Modernmarketingisallaboutdata,soit’snosurprisethatB2BMarketingAnalyticsisprovingpopularwithforward-thinkingmarketersaroundtheworld.Providedmarketerscangettogripswiththesheernumberoffeaturesandcomponentsbeneaththehood,theB2BMarketingAnalyticsappisanessentialtoolthatoffersanincrediblewealthofutilityunderasingledashboard. Headerimage:LukeChesser on Unsplash Embeddedimages:AdeoluEletu on Unsplash,MyriamJessier on Unsplash,  AustinDistel on Unsplash VicciNoreiko VicciisaContentDeliveryManageratCopifywho'sgainedovertenyears'experienceincontentcreationsincegraduatingfromuniversitywithadegreeinEnglishandPhilosophy.Whenshe'snotwritingcopy,she'sprobablyreading,playingvideogames,orbeingbossedaroundbyherthreecats. Viewallposts Whatiscontentcreationinwebsitesandwhatarethetipstosucceed? Howtobuildyourprofileasacopywriter Addcomment Cancelreply CommentName* Email* Website Savemyname,email,andwebsiteinthisbrowserforthenexttimeIcomment. Youmayalsolike DigitalmarketingNewsPopularSocialMedia 5ofthebestChristmassocialmediacampaignsallwrappedupRunningasocialmediacampaignatChristmasisagreatwaytoengageyourcustomers'attentionandearnyourspotundertheChristmastree. 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