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Salesforce Engage Strategies to Empower Sales & Why They ...

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The maximum number of emails that can be sent by a Salesforce Engage user in a 24 hour period can be set by a Pardot Administrator (maximum limit: 500 emails/ ... Blog SalesforceEngageStrategiestoEmpowerSales&WhyTheyShouldn’tIntimidateMarketing ByCheshireImpactTeam Contentmarketing,Digitalmarketing,Emailmarketing,L2Rstrategy,Marketingandsalesalignment,Marketingautomation,Pardot,Salesforce,Salesforceengage 0 Ifyou’vereadanyofourpreviousblogposts,attendedanyoneofourlivewebinars,orfollowCheshireImpactonsocialmedia,you’reprobablyfamiliarwithourstanceontheage-oldMarketingversusSalesdebate.Incaseyouaren’tfamiliar,hereatCheshireImpactwearefirmbelieversinLead-to-Revenue(L2R)Managementandarepassionateaboutbreakingdownthebarriers(bothmetaphoricallyandphysically)thatseparate MarketingandSales.Insteadofoperatingastwoseparate,rivalteams,webelievethatMarketingandSalesteamsaremuchbetteroffwhentheyarealignedandoperatetogetherasacohesiveunitworkingtowardsacommongoal–Revenue! AlongwiththeadoptionofacollaborativeL2Rprocessandstrategy,marketingandsalesalignmentoftenincludestheleveragingofmarketingautomationandsalesenablementtechnology.WhilemostoftheclientsweworkwithalreadyuseSalesforceandPardot,SalesforceEngagehelpsputL2Rmethodologyintoactionwithfunctionalitytopromotemarketingandsalesalignment. WhilesomeorganizationswithdisjointedMarketingandSalesteamsmayfindtheemailelementofSalesforceEngageintimidating,we’vesetouttodebunkthatmythwithSalesstrategiesforusingEngageCampaignsthatshouldn’tintimidateMarketing. UseEngageCampaignstosendquick,checkin-typeemailstoleads TheprimarypurposeofEngageCampaignsistoempowerSalestosendpersonalizedandtrackedemailstotheirleadsforthemselves.EngageCampaignemailscanbecraftedfromavailable1-1emailtemplatesorcreatedandsentasad-hocmessages.Engageemailscanbesentone-offtoindividualleadsortosmallbatchesofleadsownedbyaSalesuser. HereareafewexamplesofemailssuitableforsendingusingSalesforceEngage: Quickpersonalizedemailsforrelationshipdevelopment… “Iwasjustthinkingaboutourlastconversation…” “Isawthisblogpostandthoughtyouwouldappreciateit…” “Thisnewarticle/whitepaper/blogpostremindedmeofwhatyousaidabout__…” Briefnotetoleadsinaspecifiedregionorindustrytoletthemknowaboutanupcomingtrip,eventortradeshow… “IwantedtoletyouknowI’llbein___nextweek,wanttograblunch?…” “Ihopetoseeyouatthe___tradeshownextmonth,I’llbethere!…” “Anychanceyou’replanningongoingtothe___eventnextquarter?…” Quicknotetohelppromoteorfollowupafterawebinarorevent… “YoumighthaveseenanemailfromourMarketingteamalready,butjustincase–checkoutourupcomingwebinar!…” “Inoticedyouattendedourlatestwebinar!I’dlovetoconnectandhearwhatyouthought…” “Itwasgreatcatchinguplastweekatthe___tradeshow.Letmeknowofagooddaynextweekforustoconnect…” ***Pro-tip:Wheneverpossible,includelinksinengageemailssoyoucanobserveandtrackengagementwithyouremailsusingEngageReports.Inorderforlinkclickstobetrackedbythesystem,alllinkswillbeautomaticallyre-writtensobesuretohideyourlinksbeneathtextlikethis. WhyUsingEngageCampaigns shouldn’tintimidateMarketing ProvidingSaleswithalibraryofmarketing-approvedemailtemplatesforsendingoutofSalesforceEngagemakesiteasiertomaintainandenforcebrandstandards.Afterall,thealternativeoftenmeanssendinguntracked‘rogue’emailsdirectlyfromOutlook. AllowingSalestosendquickone-offorsmallbatchemailstotheirleadsfromSalesforceEngagefreesupMarketing’stimetofocusonproducingfreshcontentandexecutingcomplexcampaigns. ThemaximumnumberofemailsthatcanbesentbyaSalesforceEngageuserina24hourperiodcanbesetbyaPardotAdministrator(maximumlimit:500emails/day).   See?There’snothingtobeafraidof!WhatSalesforceEngagestrategiesareyourSalesandMarketingteamsusingtohelpspeedupconversionsanddriverevenueforyourorganization?Shareyourinsightsbyleavingacommentbelow! share: previous next RELATEDPOSTS TheSwitchfromMarketotoPardot ByChristinaAnderson March31,2021 WhyPardotScoring&GradingareBetterTogether ByChristinaAnderson March10,2021 UsingPardottoManagePrioritiesasaMarketingTeamofOne ByChristinaAnderson March3,2021 Subscribetoourblog! 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