Online Travel Agency - TravelPerk

An Online Travel Agency (OTA) is a website that sells services related to travel. It links customers to hotel, flight, car hire companies and more. ←BacktoallResults OnlineTravelAgency …>Home>Glossary>OnlineTravelAgency Whatisanonlinetravelagency? AnOnlineTravelAgency(OTA)isawebsitethatsellsservicesrelatedtotravel.Itlinkscustomerstohotel,flight,carhirecompaniesandmore.ExamplesofonlinetravelagenciesincludeExpedia,Booking.comandTravelocity.SomeOTAs,suchasGoogleFlights,specialiseinonesingleservice,asopposedtoallservicesrelatedtotravel. OTAsaregenerallyaimedatindividualcustomers,ratherthancorporations,whousecorporatetravelagencies. Howdoesanonlinetravelagencywork? Hotels,airlinesandcarhirecompaniespay onlinetravelagenciestoappearontheirwebsite.Ontheotherhand,theadvantagefortheserviceprovideristheaddedvisibilitythatOTAscanprovide. Whataretheadvantagesofanonlinetravelagency? Comparisontools ThemainadvantageofusinganOTAisthatyoucanquicklyandeasilycomparepricesofaccommodation,flightsandmore.Mosthavesearchfiltersandcomparisontoolssoyoucantargetyoursearch. Peerreviews Anotherbenefittobookingthroughanonlinetravelagencyisthereviewsystem,wherebyusersleaveratingsandwrittenreviewsforfuturecustomers.Thesereviewsareoftenonlyavailableafterauserhasbookedaservice,sotheyarereliable. Flexiblecancellation Tobefeaturedonanonlinetravelagency,hotels,airlinesandotherserviceprovidersmustadheretotheOTA’scancellationpolicy.Alloftheinformationisclearlylaidoutforthecustomerinanemail,whichmakesitveryuser-friendly. Oneaccountforallofyourtravelneeds OnceyouhaveusedanOTAseveraltimes,itbecomesveryintuitive.Youcanalsouseoneaccountforallyourdifferenttravelneeds,savingthehassleofenteringdetails. Internationallyadaptable OTAspersonalizethingslikemeasurementsandcurrenciestoadapttotheuser’ssettings.Consequently,independentlyrunestablishmentswhomaynothavetheresourcestoadapttheirwebsiteinternationally cancompete. RelatedQuestions Isanonlinetravelagencycheaperthanbookingdirectly? AnOTA’smainadvantageisprovidingawidearrayofchoice,notprovidinganinexpensiveservice.Astheyneedtocovermaintenancecosts,theyareoftennotascheapasbookingdirectly. Relatedwords: