Beats by Dr Dre looks to Facebook for TV stars - Marketing Week

Beats by Dr Dre looks to Facebook for TV stars. Headphone range Beats by Dr Dre is inviting Facebook fans to star in future television advertising campaigns ... Ourwebsiteuses cookies toimproveyouruserexperience.Ifyoucontinuebrowsing,weassumethatyouconsenttoouruseof cookies.MoreinformationcanbefoundinourCookiesPolicyandPrivacy  Policy.  X BeatsbyDrDrewilluseFacebookfanstopromoteitsSoloheadphonerangeinfuturetelevisionadvertisingcampaigns.Fanswhosubmitapicturealongsideaworddescribingwhat“makesthemcolourful”viaFacebookwillhaveachancetostarinthebrand’snextcommercial.ThetenbestentrieswillbechosenbyDrDretoattendacastingcallinhisLAstudio. ABeatsbyDrDrephotoboothwillbesetupintheOxfordStreetHMVstorethisweekendforfanstoalsotakepartinthecompetition. Theadvertswillsupportthebrand’sSoloheadphonerangeaspartofitswider‘WhatwillyouB’advertisingcampaign,whichlaunchedlastmonth. ThepremiumheadphonebrandhassteppedupitsmarketingactivityintheUKinrecentmonthsasitlookstoexploitanincreaseinbrandawarenessfollowingasuccessfulambushoftheLondon2012Games.ThebrandfloutedtheIOC’ssponsorshipguidelinesbysupplyingitsheadphonestohighprofileathletesincludingAmericanswimmerMichaelPhelps. Thecompany,26percentownedbyHTC,isalsoinvestinginitsonlinemusicofferinginthecomingmonthsinabidtocreateanend-to-endmusicexperienceforconsumers. Recommended BookmakerBetButleristodonateashareofthemoneyfansbetonFootballLeaguematcheswiththeirclubsaftersigningatwo-yeardealtobecometheLeague’sofficialbettingandgamingprovider. Yahoo!hasappointedGoogleadexecutiveHenriquedeCastroasitschiefoperatingofficer,thesecondseniorhireithaspoachedfromitssearchrivalinrecentmonths. InthewakeofsponsorscuttingtheirtieswiththedisgracedfomercyclingchampionLanceArmstrongamiddopingallegationsfromUSanti-dopingchiefs,MarketingWeeklooksatthefivecelebrityendorsementdealsbrandsmightwishtheyhadneversigned. HideComments ShowComments Comments LeaveacommentCancelreplyYoumustbeloggedintopostacomment. MarketingWeekJobsFindyournextjob LatestfromMarketingWeekMore Brandsseebothdangersandbenefitswhenemployeespubliclyaddresssocialandculturalissues,accordingtoTheCMOSurvey,buttheyshouldstillbeencouragedtodoso–withpropertraining. Engagingwithcustomersacrosschannelscanbetransformativeformarketingresults,butyouneedtoknowwhichcombinationofchannelstouseandwhen. OnlinesalessurgedovertheChristmasperiodfollowingNext’sdecisionlastyeartorampupitsdigitalmarketingspend,withfullpricesalescontinuingtogrow. AsitlaunchesanewTVcampaigntokickoffthenewyear,thewinnerofMarketingWeek’s2021campaignoftheyearoutlinesitsplansfor2022. Searchanythingandhit‘Enter’ Search SubscribetoMarketingWeek AboutMarketingWeek SubscriptionFAQs Contacttheteam MarketingWeekPodcasts Strategy AgencyRelationships BrandPositioning BrandPurpose BrandReputation ConsumerandMarketTrends CoronavirusCrisisandMarketing CustomerExperience Design&Branding DigitalTransformation MarketingEffectiveness MarketResearch PriceStrategy Product&ServiceInnovation Targeting&Segmentation Tactics Advertising ContentMarketing CRMandLoyalty Data&Analytics Digital DirectMarketing InfluencerMarketing MediaStrategy ProgrammaticAdvertising SocialMediaMarketing Sponsorship&Experiential CareerDevelopment MarketingLeadership MarketingSkills&Training TeamStructure Brands Adidas Aldi Amazon Asda BurgerKing Cadbury Coca-Cola Diageo Ikea JohnLewis&Partners Marks&Spencer Mastercard McDonald’s Nationwide Nike Procter&Gamble Samsung Starbucks Tesco Unilever Volkswagen Columnists MarkRitson HelenEdwards TanyaJoseph ColinLewis Marketoonist AdvertisingQueries Trainingonoffer OurEvents TikTok–PartnerContentSeries