How to make a travel brochure that looks stunning - Lucidpress

Photos are probably the most important part of your travel brochure. The photos will draw a reader in and help them picture themselves at the travel destination ... PINGDOM_CANARY_STRINGSkiptoContentHomeWhatwedoBrowsebyInterestRoleBrandManagerCMOMarketingManagerSalesEnablementSubjectBrandingcontentCustomerExperiencedesignMarketingSmallBusinesstechnologyIndustryagencyhealthcareHigherEdNonprofitsRealEstateTech2021ContentEffectivenessReportAfollow-uptoour2019StateofBrandConsistency,thisreportisadeepdiveintothecontentecosystem.Wesurveyed452businessprofessionalsfromvariousbackgroundstofindouthowcontentisaffectingtheirbrands.We’lllookathowconfidentweareaboutcontent(bothourownandotherbusinesses’),howcontentispayingoff,andhowmuchtimeit’stakingtoproduce.ReadMoreBrandLandTemplatingCoursesSignupfreeMenuSignupfreeHomeWhatwedoBrowsebyInterestRoleBrandManagerCMOMarketingManagerSalesEnablementSubjectBrandingcontentCustomerExperiencedesignMarketingSmallBusinesstechnologyIndustryagencyhealthcareHigherEdNonprofitsRealEstateTechBrandLandHowtomakeatravelbrochurethatlooksstunning2015-10-14By:JaromMcDonaldIt'snotjustfive-starresortsthatneedtravelbrochures—nearlyanybusinesscanbeatraveldestination,frommuseumstomom-and-popshops.Ifyourbusinesscouldbeconsideredatouristspot,we'llshowyouhowtomakeatravelbrochureforfree.Thefinalproductcanbeprintedandstockedjustaboutanywhere:atalocalreststop,restaurant,travelagency,statepark,orcitytourismoffice.Youcanalsoshareyourbrochureonlinetospreadthewordinalow-costway.Related:21creativebrochurecoverdesignideasforyourinspirationWe'llwalkyouthrougheachstepsoyoucanhaveafinishedbrochureinnotime.1.DrawreadersinwiththerightphotoPhotosareprobablythemostimportantpartofyourtravelbrochure.Thephotoswilldrawareaderinandhelpthempicturethemselvesatthetraveldestination.Youdon'twanttoskimphere;ifthephotoslookcheap,thenthedestinationwilllookcheap.It'salsoimportanttoknowwhattoshowcase.Askyourselfwhatwillspeaktoyourcustomersandwhatkindofavacationthey'relookingtohave.Forexample,youryoucouldeithershowtheluxuriousinteriorofamountainresortoragroupofpeoplearoundacampfireinthewoods,dependingonwhatwouldbemostappealingtoyourtargetaudience.IfoundafewphotosonUnsplashthataregoodexamplesofthekindsofphotosyou'llwantinyourtravelbrochure:they'resharpandbeautiful,andtheymakeyouwanttowalkrightintothem.Takealook:Besuretoincludeafewphotosofpeoplehavingagoodtimesoit'seasierforcustomerstoimaginethemselvesatyourdestination.Forexample,ifyourunahorsebackridingservice,you'llwantphotosthathighlightthenaturalwondersofyourtours.Butyoushouldalsoincludeshotsoffamiliesenjoyingthemselvesonaride.Yourbrochurewillsinkorswimonthequalityofyourphotographs,sochoosephotosthatlookgreatwhileaccuratelyrepresentingyourlocation.Ifyourdestinationisunusualorunique,considerpayingaprofessionalphotographertocaptureitscharm.You'resuretoattractvisitorswhoarelookingforsomethingoffthebeatenpath.2.UseacolorschemeThecolorsofyourtravelbrochureplayanimportantroleinhowitwillbereceived.Thecolorschemewilllikelybethefirstthingaboutthebrochurethatpeoplenotice,soitwillhelptobefamiliarwiththepsychologicaleffectsthatcolorshaveonus.Youwanttomatchthefeelofyourbrochuretothedestinationyou'repromoting.Forexample,bluecancommunicatetranquilityandpeaceaswellastrust,andlighterbluesareparticularlycalming.Soifyourdestinationisrelaxing,andyourtargetcustomerislookingforapeacefulvacation,lightblueswillprobablysendtherightmessage.Alsoconsiderhowthecolorsyouselectblendwiththephotosinyourbrochure(andwe'lltalkmoreaboutphotosinamoment).Thecolorschemeandphotographsshouldcomplementeachothertoachieveaunifiedfeeling.Let'ssayyou'retryingtobrandyourbeachdestinationasplayfulyetcalm.Youmightchooseacolorschemelikethis:Thecolorsofyourbrochureandthephotoscouldworktogetherwithinthiscolorschemetohelpcustomersknowwhattoexpect.Ontheotherhand,ifyourdestinationisruggedandadventurous,youcouldtrysomethinglikethis:Thesamecolorschemecanbetransformedbygivingitalittletint.Iusedanonlinecolorwheeltooltofindcomplementarycolorsandcustomizethem.Also,ifyou'reinterestedinreadingamorecomprehensiveguidetofindingtherightcolors,checkoutthishandypostbythefolksatQuicksprout.Onceyougetyourphotosandyourcolorschemeworkedout,yourbrochurewillreallystarttotakeshape.There'sonemorecrucialelement:whatyourbrochureisgoingtosay.3.WritedescriptivecopyWhenitcomestothetext,orcopy,ofyourtravelbrochure,beingdescriptiveiskey.Youwanttopaintapictureandmakeitclearthatthisisaplacethatyourreadershavetosee.Toillustratethispoint,let'scomparetwobitsofcopydescribingthecityofSanFrancisco:A.VisitSanFranciscotoday!It'sareallyfunplace,andthereisalottosee.YoucanwalkontheGoldenGateBridgeandevenseeChinatown!You'resuretoenjoyyourvisit.Bookyourvacationtoday!B.BookavacationtothemostpicturesquecityinAmerica!SanFranciscohassomuchtooffer.EnjoytherefreshingbaybreezeasyoubikeacrossthefamousGoldenGateBridge,andexperiencethecharmofabustlingdowntownsectionfullofworld-classrestaurants.Or,ifyoupreferaquietgetaway,takeastrolltothePalaceofFineArtstoadmireitsstrikingGreekarchitectureandserenewaterways.Andthat'sjustgettingstarted.Contactustodaytoarrangeyourstay.WhichonemadeyouwanttovisitSanFrancisco?Ifyoucantransportsomeonetothedestinationwithyourcopy,they'llwanttobookthenextavailableflight.4.SavetimewithatemplateIfyou'reinahurryordon'thavealotofdesignexperience,atemplatecansaveyoualotoftroubleandgiveyouaveryprofessional-lookingtravelbrochure.UsingLucidpress,youcanpickatemplatethatfitsyourdestinationandthencustomizeitanywayyou'dlike.Anotherbonus:youcanmakeadigitaltravelbrochuretodistributeonline(includingsocialmedia).IusedoneoftheLucidpresstemplatestomakeaSanFranciscotravelbrochure(areyousensingmyloveforSF?)thatIthinkturnedoutprettynicely.Havealook:Withthistravelbrochure,Icombinedgreatimages,greatdesign,anappealingandcompatiblecolorscheme,andcompellingcopy.We'dlovetoseeyourtravelbrochures!Readytodesignyourownstunningtravelbrochure?Hopovertoourfreebrochuretemplatestogetstarted.FreeBrochureTemplatesGetStartedJaromMcDonaldJaromMcDonaldworksasacontentspecialistonLucidpress'smarketingteam.Outsideofwork,Jaromloveswatchingmovies,occasionallywatchingbirds,eatingpizza,anddrivingaPrius(avehiclehewilldefendpassionately).FollowhimonTwitter:@jarom2011.RelatedContentTopcontentcreationtoolsandsoftwareWeroundedup22ofthebestcontentcreationtoolsforcreatingvisualcontent,copy,email,videoandaudio.Scrollthroughtofindthecontenttoolyou'vebeendreamingof.ReadmoreFebruary26th,2021graphicdesigncontentdesignvisualcontentComprehensiveguidetobrochuredesignReadmoreDecember21st,2020graphicdesignHowTodesktoppublishingbrochuresdesign11examplesofwell-brandedpackagingdesignCreatingaconsistentanduniquepackagingdesignexperienceempowersyourbrandtocreatemorememorablecustomerexperiencesReadmoreDecember18th,2020graphicdesignbrandconsistencydesignCollaborationindesign:ThekeytocreatingeffectivecontentHowdoyougetcreativesandnon-creativestobondtogetherandcreatememorablecontent?Throughcollaborationdesign.ReadmoreOctober14th,2020BrandinggraphicdesigndesignbrandmanagementBrandManagerBigbrandenergy:PlaylistsforeverymoodRegardlessofwhatmoodyou’rein,we’vegotaplaylistthatcoversmostoftheinstrumental-magic-makingdocket.ReadmoreOctober5th,2020CulturegraphicdesigncontentdesignvisualcontentBestPowerPointalternativestocreatestunningpresentationsPowerPointisn’ttheonlysoftwareforcreatingpolishedpresentations.We’velinedupeightalternativesthatare,darewesay,better.ReadmoreAugust7th,2020graphicdesigndesigntemplatespresentations215SouthStateStreet,Suite850SaltLakeCity,Utah84111©2022LPSHoldcoLLCCompanyProductPricingPrintPricingEducationRequestaDemoCareersSolutionsBrandManagementBrandPortalContentManagementDesktopPublishingGraphicDesignMarketingResourceManagementMarketingPortalResourcesCustomersBlogLibraryStockPhotosPressSupportHelpCenterTermsofServicePrivacyPolicyContactSupportCompanyProductPricingPrintPricingEducationRequestaDemoCareersSolutionsBrandManagementBrandPortalContentManagementDesktopPublishingGraphicDesignMarketingResourceManagementMarketingPortalResourcesCustomersBlogLibraryStockPhotosPressSupportHelpCenterTermsofServicePrivacyPolicyContactSupport