Define your Product Introduction Strategy - Gartner

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Product introduction is the set of cross-functional activities to prepare, launch and sell a product. Due to Agile and continuous delivery, the timing and scope ... ProductIntroduction Getinsightstosucceedinbringingaproducttomarket Startthingsoffrightwithaproperproductintroduction Productintroductionisacriticalstepincommercializingaproduct.Theproductteampreparesthedevelopedproductofferingtobesoldandmarketedwhilealsoplanningbeyondthereleasestagetoensuretheproduct'scommercialfeasibility.Stepslikecommunicatingtheproductvalueandpricingandpackagingarecriticalatthispoint.Poorproductintroductioncanresultinthefailureofotherwisewell-managedproducts. Productintroduction:Prepareandintroduceproductsforcommercialsuccess Discoverhowtoleverageproductandcustomerdataandinsightstomorestronglyinformgo-to-marketdecisionsandinfluenceactionsbymarketing,salesandpartners. ProductIntroductionPrimerfor2021 Productintroductionisthesetofcross-functionalactivitiestoprepare,launchand sellaproduct. DuetoAgileandcontinuousdelivery,thetimingandscopeofproductandservicesintroductionshavebecomemorecomplex. Gartnersurveysshowhowalmost50%oftechnologyandserviceprovidershada recentproductlaunchdelayedorcanceledduetoCOVID-19. Productlaunchshiftstodigitalandvirtual eventshaveacceleratedandwillremainapermanentapproach. Significantshiftstovirtual marketingandbuyingstrategieswillimpactthewayproductlauncheswillbeconducted. Usethisinitiativetoprepareandintroduceproductsforcommercialsuccess.  DownloadtheResearch DigdeeperwithGartner EBook TopPrioritiesforTechProductManagers:LeadershipVisionfor2021 LearnMore Webinar TheTopTrendsforProductManagementin2021 WatchNow EBook ProductManagementSecretsofSuccessfulTechCompanies DownloadEbook SmarterWithGartner Article 4ImpactfulTechnologiesFromtheGartnerEmergingTechnologiesandTrendsImpactRadarfor2021 ReadNow Article HowProductManagementDrivesTechFirmGrowth ViewArticle Article 6KeyForcesShapingTechnologyandServiceProvidersThrough2025 ReadMore



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