Define your Product Introduction Strategy - Gartner
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Product introduction is the set of cross-functional activities to prepare, launch and sell a product. Due to Agile and continuous delivery, the timing and scope ... ProductIntroduction Getinsightstosucceedinbringingaproducttomarket Startthingsoffrightwithaproperproductintroduction Productintroductionisacriticalstepincommercializingaproduct.Theproductteampreparesthedevelopedproductofferingtobesoldandmarketedwhilealsoplanningbeyondthereleasestagetoensuretheproduct'scommercialfeasibility.Stepslikecommunicatingtheproductvalueandpricingandpackagingarecriticalatthispoint.Poorproductintroductioncanresultinthefailureofotherwisewell-managedproducts. Productintroduction:Prepareandintroduceproductsforcommercialsuccess Discoverhowtoleverageproductandcustomerdataandinsightstomorestronglyinformgo-to-marketdecisionsandinfluenceactionsbymarketing,salesandpartners. ProductIntroductionPrimerfor2021 Productintroductionisthesetofcross-functionalactivitiestoprepare,launchand sellaproduct. DuetoAgileandcontinuousdelivery,thetimingandscopeofproductandservicesintroductionshavebecomemorecomplex. Gartnersurveysshowhowalmost50%oftechnologyandserviceprovidershada recentproductlaunchdelayedorcanceledduetoCOVID-19. Productlaunchshiftstodigitalandvirtual eventshaveacceleratedandwillremainapermanentapproach. Significantshiftstovirtual marketingandbuyingstrategieswillimpactthewayproductlauncheswillbeconducted. Usethisinitiativetoprepareandintroduceproductsforcommercialsuccess. DownloadtheResearch DigdeeperwithGartner EBook TopPrioritiesforTechProductManagers:LeadershipVisionfor2021 LearnMore Webinar TheTopTrendsforProductManagementin2021 WatchNow EBook ProductManagementSecretsofSuccessfulTechCompanies DownloadEbook SmarterWithGartner Article 4ImpactfulTechnologiesFromtheGartnerEmergingTechnologiesandTrendsImpactRadarfor2021 ReadNow Article HowProductManagementDrivesTechFirmGrowth ViewArticle Article 6KeyForcesShapingTechnologyandServiceProvidersThrough2025 ReadMore
延伸文章資訊
- 1What is Product Introduction? - Definition from Techopedia
Product introduction is a business process through which a new product is launched, debuted or pu...
- 2Define your Product Introduction Strategy - Gartner
Product introduction is the set of cross-functional activities to prepare, launch and sell a prod...
- 3product introduction 中文 - 查查在線詞典
product introduction中文::產品引入…,點擊查查權威綫上辭典詳細解釋product introduction的中文翻譯,product introduction的發音,音標,...
- 46 Steps of New Product Introduction – and How a Contract ...
In today's competitive market, the success or failure of an idea is often influenced by its new p...
- 5Product Introduction - an overview | ScienceDirect Topics
Product introduction includes those decisions and activities that are necessary to present a prod...